Chevolution

Overview

This documentary traces the journey of the iconic photograph *Guerrillero Heroico*, captured by Cuban photographer Alberto Díaz Gutiérrez. Decades after Che Guevara’s death, the image endures, morphing into a global symbol for countless causes. The film unpacks the photo’s origin, its shifting interpretations over time, and the relentless commercialization of Ernesto "Che" Guevara’s face, revealing how a single frame became both a revolutionary emblem and a marketable brand.